Your Business Should Help Struggling Charities. Here’s Why

How Has COVID-19 Impacted Charities Around the Globe?

#1. No street fundraising

In addition to that, the target audience for many charities shrunk. Many people who’d otherwise at least consider donating lost their jobs or had to cut their spending on a large scale.

#2. Goods and services have to be delivered (virtually), but that’s not always possible

#3. Canceled or postponed fundraising events.

This robbed charities of their most profitable activities throughout the year.

#4. Growing needs

Consider this example from the 2020 NPC report: social housing providers now have to provide food and entertainment for residents who can’t go out, on top of already providing them with a roof over their head.

#5. Lower involvement

However, due to the impact of COVID-19 on the global economy and regulations, it became outstandingly hard for charities to get the help they desperately need.

The number of on-site volunteers has to be regulated, while institutions and businesses are closing their wallets as they focus on the survival of their own organizations.

Why Should I Help Charities When My Own Business Is Struggling?

Improving your brand’s reputation

They’re more likely to think of your organization as “one of the good guys” and associate your brand with positive values like integrity, care, and compassion.

Forming an emotional connection

And, after all, people buy from people; not companies.

Increasing relatability

Publicly helping charities tells your audience that you understand their struggles and makes your brand more relatable.

How Can My Business Help?

Photo by Jonas Jacobsson on Unsplash

Raise awareness

Make in-kind donations

During the pandemic, it became even more important to equip those in need with proper nutrition and medicine to decrease their chances of catching the virus

Make financial donations

Whether you’d like to make a donation as an individual or on behalf of your business, Charities Aid Foundation gives details on how to donate financial resources in both cases.

You could also consider directly donating to your local charity or a charity that aligns with your brand’s values.

Organize virtual fundraising events

You’ll probably end up spending some money on organization and marketing but think of it as an investment.


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