It’s the 17th century, Charles I of England just bought “Europe’s most talented artists, such as Rubens and Van Dyck, to paint in Britain”.
Arts and culture have always relied on funding from wealthier individuals and organizations to survive.
However, it seems that many organizations lost the connection with their roots and forgot how important collaborative projects are.
That’s why so many suffer from a lack of resources to properly market and organize their projects.
Your organization doesn’t necessarily have to collaborate with wealthy patrons to succeed.
There are other ways to increase your budget and reach, such as collaborations with other cultural institutions or artists.
I’ll outline different types of marketing collaborations based on those that are involved in a project and the duration of a project.
You’ll walk away knowing what collaborative marketing is, what options you have, and the advantages of each.
What Is Collaborative Marketing?
Collaborative marketing is a marketing strategy where two or more brands, organizations, or individuals work together to achieve a common goal.
Collaborations help collaborators get more exposure for a lower overall cost of marketing and organizing events and campaigns.
Collaborative marketing should help all sides, i.e. all collaborators can extend their reach and grow their audience by cross-promoting each other.
However, there are other, less profit-oriented reasons for collaborations in the art and culture fields. For example, they could help you improve the quality of your work, gain artistic experience, and improve connections to artists.
3 Key Things To Consider Before Running a Collaboration
There are many things to consider before arranging collaborations with other people. Things like a brand’s reputation, its values, and marketing budget should all be taken into account.